Purple Elephants on Rosa Parks Blvd

Purple elephants at Horton Group by Joslin Signs.

No, the circus is not in town and we aren’t talking about a new breed of lavender clad pachyderms.

We recently helped showcase the Horton Group offices with a new sign featuring their iconic purple elephant logo. You can ask anyone around town and they will know what you are talking about when you refer to the famous purple elephant. Now people will be able to attach that memorable image to a physical location smack dab in the middle of downtown Nashville.

Located at the corner of Commerce and Rosa L. Parks Blvd., directly across the street from the Southern Baptist Convention and right behind the Hume-Fogg School you will find Horton Group’s Nashville headquarters. The online advertising agency has been at their current location for more than a year now after leaving their previous office. Over the past few years they have made some serious renovations to the classical shotgun-style, vintage building. We were more than happy to take part in the building’s upgrades by outfitting the building’s facade with a stylish new look featuring a custom designed professional-grade sign.

The sign was mounted high on the building and strategically positioned to offer profile perspective, allowing it to grab the atention of people traveling either direction on the sidewalk or road. A big part of this project was integrating the sign with the current look of the building so all of the structure’s visual elements worked together. This specific sign was designed to match the classical-modern look of the building along with its vibrant color scheme and already present signage.

If you find yourself in traffic or stuck at a light around the intersection of Commerce and 8th or if you are taking a nice stroll down the sidewalk take a second to check out our handiwork at Horton Group’s office, 136 Rosa L. Parks Blvd.